panic fest 2022
panic fest 2022
Brand ID & Experience
Panic Fest is one of the best genre fest in the world as voted on by Dread Central and MovieMaker Magazine in 2020, 2021 and 2022. From the programming to the brand ID we created a holistic genre experience that horror fans would love to fear.
What one attendee calls the “most hospitable fest for emerging filmmakers” goes out of its way to be inclusive in every way. Established in 2013, it’s held at the historic Screenland Armour, a more than 100-year-old theater, which partners on the fest with our site DownrightCreepy.com.
Panic Fest is also known for embracing podcasting, drawing beloved shows like Last Podcast on the Left, The Movie Crypt with Adam Green and Joe Lynch, The Cult Podcast and many more. “It’s a giant celebration” with a “very good atmosphere” says another attendee.
brand elements
Each we Super Massive Fun reimagines the Panic Fest brand - but one thing has been been consistent for years. Our "Always Watching" tagline that implies and stimulates a sense of panic, along with our demon cat mascot. The demon cat is paired with an illuminati eye design to round out the Panic Fest brand that is fun and playful while still leaning into horror iconography.
ticket designs
festival merch
video treatment
social posts
event photos
fantasty card game
© 2022 Super Massive Fun. All Rights Reserved.
© 2023 Super Massive Fun. All Rights Reserved.
