panic fest 2022
![hero_panic_fest_2022_1 hero_panic_fest_2022_1](https://supermassivefun.com/wp-content/uploads/2022/12/hero_panic_fest_2022_1.jpg)
Brand ID & Experience
Panic Fest is one of the best genre fest in the world as voted on by Dread Central and MovieMaker Magazine in 2020, 2021 and 2022. From the programming to the brand ID we created a holistic genre experience that horror fans would love to fear.
What one attendee calls the “most hospitable fest for emerging filmmakers” goes out of its way to be inclusive in every way. Established in 2013, it’s held at the historic Screenland Armour, a more than 100-year-old theater, which partners on the fest with our site DownrightCreepy.com.
Panic Fest is also known for embracing podcasting, drawing beloved shows like Last Podcast on the Left, The Movie Crypt with Adam Green and Joe Lynch, The Cult Podcast and many more. “It’s a giant celebration” with a “very good atmosphere” says another attendee.
brand elements
Each we Super Massive Fun reimagines the Panic Fest brand - but one thing has been been consistent for years. Our "Always Watching" tagline that implies and stimulates a sense of panic, along with our demon cat mascot. The demon cat is paired with an illuminati eye design to round out the Panic Fest brand that is fun and playful while still leaning into horror iconography.
![panic_fest_2022_logo panic_fest_2022_logo](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_logo.jpg)
![panic_fest_2022_colors_eyes panic_fest_2022_colors_eyes](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_colors_eyes.jpg)
![panic_fest_2022_brand_elements2 panic_fest_2022_brand_elements2](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_brand_elements2.jpg)
![panic_fest_2022_characters panic_fest_2022_characters](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_characters.jpg)
ticket designs
![panic_fest_tickets_1 panic_fest_tickets_1](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_tickets_1.jpg)
![panic_fest_tickets_2 panic_fest_tickets_2](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_tickets_2.jpg)
festival merch
![panic_fest_2022_tee_cat_wave panic_fest_2022_tee_cat_wave](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_tee_cat_wave.png)
![panic_fest_2022_tee_illuminati_fantasy panic_fest_2022_tee_illuminati_fantasy](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_2022_tee_illuminati_fantasy.png)
![Pin-Button-Badge-Mock-Up-2022_web Pin-Button-Badge-Mock-Up-2022_web](https://supermassivefun.com/wp-content/uploads/2022/12/Pin-Button-Badge-Mock-Up-2022_web.png)
video treatment
![pf_2022_video_2_speakers_v2 pf_2022_video_2_speakers_v2](https://supermassivefun.com/wp-content/uploads/2022/12/pf_2022_video_2_speakers_v2.jpg)
event photos
![panic_fest_photo_2022_7 panic_fest_photo_2022_7](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_7.jpg)
![panic_fest_photo_2022_6 panic_fest_photo_2022_6](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_6.jpg)
![panic_fest_photo_2022_1 panic_fest_photo_2022_1](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_1.jpg)
![panic_fest_photo_2022_10 panic_fest_photo_2022_10](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_10.jpg)
![panic_fest_photo_2022_3 panic_fest_photo_2022_3](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_3.jpg)
![panic_fest_photo_2022_8 panic_fest_photo_2022_8](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_8.jpg)
![panic_fest_photo_2022_2 panic_fest_photo_2022_2](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_2.jpg)
![panic_fest_photo_2022_4 panic_fest_photo_2022_4](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_4.jpg)
![panic_fest_photo_2022_9 panic_fest_photo_2022_9](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_9.jpg)
![panic_fest_photo_2022_5 panic_fest_photo_2022_5](https://supermassivefun.com/wp-content/uploads/2022/12/panic_fest_photo_2022_5.jpg)
fantasty card game
![monsters_and_mayhem_cards-scaled monsters_and_mayhem_cards-scaled](https://supermassivefun.com/wp-content/uploads/2022/12/monsters_and_mayhem_cards-scaled-1.jpg)
![monsters_and_mayhem_pic_1-scaled monsters_and_mayhem_pic_1-scaled](https://supermassivefun.com/wp-content/uploads/2022/12/monsters_and_mayhem_pic_1-scaled-1.jpg)
![monsters_and_mayhem_mockup-scaled monsters_and_mayhem_mockup-scaled](https://supermassivefun.com/wp-content/uploads/2022/12/monsters_and_mayhem_mockup-scaled-1.jpg)
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